Free Landing Page Builder

Frequently Asked Questions

• What is a landing page?

  A landing page is a standalone web page usually created by Sales or Marketing to gain attention for a product or event. The page is usually linked to in email campaigns or in social media content, and often contains a call-to-action or a form to convert visitors into leads.
  
  HubSpot landing pages are extremely easy to build and prepopulate with information from your CRM database. Beyond that, we have a whole template library to pick from, just in case you don’t have a design background.

• What makes HubSpot's landing pages popular?

  Popular features of HubSpot landing pages include:

  • A WYSIWYG (“what you see is what you get”) editor that makes building professional-looking landing pages easy
  • Built-in personalization so your customers always feel like you’re speaking directly to them
  • Natively integrated AI copywriting tools that allow you to generate copy on the fly
  • Analytics to understand who is coming to your landing pages and what they’re doing when they get there
  • An extensive template library for quick and easy design
  • Integration with HubSpot's Smart CRM tools or with Salesforce to keep customer records clean and up-to-date automatically

• How much does HubSpot’s landing page tool cost?

  HubSpot’s landing page tool is part of Content Hub, and you can get started for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional and Enterprise editions of Content Hub.

• How much time does it take to implement HubSpot landing pages?

  Implementing landing pages is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the landing page and write its content. With the template library, it’s also easy to build a landing page without a designer, so your landing page can be up and running quickly.

• What is the difference between a landing page and a web page?

  Web pages are typically evergreen pages that live on your website and do not contain time-sensitive offers. Common web page types include your homepage and your "about us" page.

  Landing pages are usually designed as part of a lead generation campaign. Instead of serving informational purposes, landing pages encourage users to fill out a lead form in exchange of a beneficial offer such as gated content, free consultations, and more. In many cases, landing pages are only accessible through emails, ads, or links, and are not reachable via your website or organic search.

• What are landing pages used for?

  The goal of most landing pages is to capture new leads by giving users beneficial offers in exchange for contact and company details that help funnel them closer to conversion. 

• What kind of offers are used to drive conversions on landing pages?

  The types of offers that appeal to your targets will vary widely based on your line of business. Some of the most common offers include:

  • Email newsletters with exclusive content
  • Online certification enrollment
  • Event registration
  • Free trials or consultations
  • Promo codes and free shipping offers